Marketing Techniques Used by Top Agents

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Powerful Real Estate Marketing Strategies to Boost your Brand

Marketing plays a massive role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home or business through a real estate agent.

Whether you’re just getting started or are an experienced realtor looking to attract new clients, these marketing tips will help you create a successful marketing plan. Without clear goals for your real estate business and marketing strategy, it’s difficult to measure success, so consider the points below when developing your marketing plan.

Tips that Top Agents use to Promote Business

  • Create a website
  • Build a blog
  • Make your own videos
  • Employ virtual staging
  • Use drone videography/ photography
  • Partner with local businesses
  • Promote through social media

1. Creating a Website

Buyers and sellers are constantly browsing the Internet investigating products and services before ever making a purchasing decision. Creating a website for your real estate business will help build your brand awareness and help potential clients see what you have to offer.

Including and updating your listings regularly on your website will help increase your foot traffic and keep prospects coming back to your site searching for properties.

2. Build a Blog

Building and customizing a blog helps create content optimized for SEO. This ensures your posts show up in prospect search results every time. Tools like Google Analytics and Ahrefs can help you find the search terms and keywords your target clients are looking for.

Help make it easy for your clients to navigate your websites by linking your related profile pages so they find you on all services.

3. Make Your Own Videos

Video is projected to claim more than 80% of all web traffic by 2019. Video allows businesses to cut through the clutter of the Internet and convey messages in a clear and concise way. Not only are videos themselves more helpful to consumers, but the presence of a video on a landing page has been proven to increase conversion rates by 80%.

The average user spends 88% more time on sites with video. Set your services apart from your competitors with high quality video to help showcase your listings. Feature client testimonials to help build credibility because it is no secret video can be a powerful tool for realtors.

4. Employ Virtual Staging

How can you pique buyer interest? Give them a sneak preview of what the home looks like by using Matterport 3D software to virtually stage your property. Virtual staging helps you cut costs and save time from physically staging a house or property.

A 2018 study of 4,200+ homes found 85% of staged homes sold for 6-25% more than unstaged homes. While most customers are shopping online due to safety concerns, 70% expressed missing the physical experience of walking around the store and browsing product displays.

75% of shoppers are more interested in shopping in 3D 

5. Use Drone Photography

Take sweeping shots of the home’s exterior and surrounding landscape using drone photography. Don’t have the drone photography chops you need to show your clients’ homes in their best light? Services like Ecko360Estates specialize in both residential and commercial real estate with some of the most experienced pilots in the world. Take advantage of our aerial services to offer a whole new perspective to the layout of a property.

6. Partner with Local Businesses

Take advantage of your local connections and invite them to participate in open houses or other special events to promote listings and increase foot traffic. For a unique way to encourage prospects to visit your open house, set up pop-up shops in different rooms of the house. Partner with clothing boutiques, coffee shops, and home decor show rooms to determine discounts on goods that can be offered to the home buyers.

7. Promote through Social Media

Social Media is another tool to get in touch with home buyers, promote your listings, and grow your brand. In 2018, there were over 3.2 billion people on social media globally. Social media also helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts.

By connecting and engaging with your social media followers, you’ll be able to build lasting relationships between them and your business.

With these marketing tips, you’re sure to wow your potential clients and attract them to your services. Creating a marketing plan will help you set goals and develop the steps to reach these goals.

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