Power of Professional Photography in Real Estate

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A picture is worth a thousand words & can sell a thousand homes.

It might seem a bit obvious that high quality photography and videography are vital in your success as a professional real estate agent.

But not everyone has jumped on board according to the amount of outdated websites, poor iPhone quality photos, and overall unprofessional appeal.

87% of homebuyers who searched for a home on the internet fond photos to be among the most helpful features of realtor websites, according to the 2018 NAR Profile of Home Buyers & Sellers. The quality of your listing’s photos will be associated with your abilities as a Real Estate Agent.

Shocking stats about the importance of photography in real estate:

  • Homes listed with Professional Photography sell 32 times faster
  • A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32.
  • Those that include high-quality photography in their listings sell for $3,000-$11,000 more.
  • 93% of consumers say a products appearance is the deciding factor in the purchase decision.
  • Facebook posts with professional photography see 2.3 times more engagement.

As technology advances and equipment becomes better and more sophisticated, online platforms become more user saturated skills with visual tools will only become increasingly important over time.

Digital photography and virtual tours allow REALTORS® to serve their clients like never before. Digital images can quickly and professionally showcase a listing, and today’s technologically savvy clients appreciate the convenience of a virtual tour for both long distance and local moves.

Twilight Photography

Photos taken during the “Magic Hour” cast a special light on your listing and ensure jaw dropping reactions from potential clients.

Twilight photos are an excellent way to upgrade your photography marketing and make your listings stand out. Not only do they make your business stand out, they offer a different perspective which is proven to aid in the interest of your property. 

Aerial Photography

 How do you set your marketing strategy apart from your competitors? Two words: Drone photography.

Rather it’s a bird’s eye view of a pool or showing off a properties’ features such as lakes, rivers and rolling hills there is no better way to showcase it than with aerial photography.

Incorporating aerial photography signals to your audience that you’ve got your finger on the pulse of technology. You’re ready to embrace the latest trends and you’re willing to invest in the equipment that’s necessary to achieve the best shot.

Consider professional photos of a property “The Bait” for attracting potential clients.

Professional Photography is a must in today’s Real Estate market. Listings with Professional Photography receive 61% more views from home buyers.

Consumers respond better to professional photography than low-quality photos, equating high-quality images with a more trusted company. Even if you’ve succeeded in taking a few good photos, getting a consistent look on your website and across your digital presence is vital to your brand.

Gain a reputation as a tech-forward brokerage by offering immersive virtual environments that agents, sellers, and buyers will demand.

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